SCRUB MOMMY
role: strategy, art direction, design, copy
As a well known sponge brand, Scrub Daddy has the opportunity to promote their sister product Scrub Mommy. This campaign reframes everyday cleaning habits as a simple way to reduce waste by encouraging consumers to choose a longer-lasting alternative instead of frequently replacing disposable sponges. This campaign will take place near Earth Day, as the main idea of this campaign centers around Love Your Mother(Earth).
MANIFESTO
What if the simplest routines, cleaning, wiping, starting fresh, also meant reducing waste? The future isn’t built in one moment. It’s built in the habits we repeat every day. Love your mother. Waste less.
Target Audience
People who are already somewhat climate conscious but want to make a difference that isn’t difficult
Passionate about Earth Day and are wanting to contribute to climate activism
Ages 20-50
